Episodes

23 hours ago
23 hours ago
July 1st is Canadian independence day…so those of you in Canada, Happy
July 1st .
For those of us in the United States, a few days later we will celebrate our
independence day, July 4th .
My wishes for happy independence days.
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Ruth King

Monday Jun 23, 2025
Monday Jun 23, 2025
Consumers are shopping online more than ever. According to data by
SellersCommerce, there are 2.71 billion online shoppers globally as of 2024.
What technology do we need to attract more online shoppers? How can we
provide quotes, or should we provide quotes online?
What else should we be doing?
Join Josh Koplin, the co-founder of EDEN, a company that helps HVAC
businesses by onboarding an Instant Quote tool for potential customers, will
answer these questions and more. And, give you reasons why you should
have pricing on your website.
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Ruth King

Monday Jun 16, 2025
Monday Jun 16, 2025
What if you had an automatic follow up sequence to close jobs and do referral
marketing? One of my clients has increased their closing rate by more than 50%
doing this automatically.
How? my guest, Kirk King, the creator of Contractor Halo, will tell you how he did
it for one of my clients and other contractors. And no, we are not related…we
only share a last name.
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Ruth King

Monday Jun 09, 2025
Monday Jun 09, 2025
What does it take to be a super salesperson? One who is laser focused on your
company’s moose –So, you ask, “what’s a moose?” And, how do you train the
super sales person…or does the super salesperson even need training?
Join Kay Miller and me. Kay, will explain who your sales peoples’ moose are…and
how to make them uncopiable and highly effective salespeople.
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Ruth King

Monday Jun 02, 2025
Monday Jun 02, 2025
Financing. Whether it is a water heater, a generator, or a new HVAC system,
financing is a way of life now. With the average homeowner having less
than $5,000 in savings, according to a US banking study, when a major
repair happens, the only option is financing.
So, how do you choose a financing company? What should you look for?
What should you avoid?
My guest Erica Leonor, is the Director of Business Development for
Goodleap. She will answer these questions and more.
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Ruth King

Monday May 26, 2025
Monday May 26, 2025
Do You Know What Your Business Assets Are?
Before you say, “that’s a stupid question, of course I know what they are.”
They might NOT be what you think they are.
Find out the true meaning of business assets as they relate to our industry. Aaron
Salow, CEO of XOi, and Ryan Martineau, co-founder and CEO of Specifix, tell you
what your true assets are and why.
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Ruth King

Monday May 19, 2025
Contractor Cents - Episode 374 - Contractor Stories
Monday May 19, 2025
Monday May 19, 2025
You’ll recognize yourself in some of Matt Michel’s contractor stories. Matt has
worked with contractors for years and is the founder of Service Nation which
operates the Service Roundtable, Service Nation Alliance, and more. Matt gives
you the “story behind the stories” in this book that every contractor should read.
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Ruth King

Monday May 12, 2025
Contractor Cents - Episode 373 - Built to Scale with John Nieuwenburg
Monday May 12, 2025
Monday May 12, 2025
How do you scale your business?
And, how do you get it to the point where it is not totally dependent on you? John
Nieuwenburg, founder of W5 Coaching, gives you the steps to go from 3 to 10
employees, from 10 to 30 employees, and beyond.
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Ruth King

Monday May 05, 2025
Monday May 05, 2025
How to electronically take checks in the field and cut credit card costs
More and more customers are paying with credit cards. But what about those
who pay by check? Your techs can now electronically take the check at your
customer’s home and hand the check back to her. How? Using a new use of
technology, iWallet. My guest, Jim Kolchin, a former contractor and founder of
iWallet explains how.
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Ruth King

Monday Apr 28, 2025
Contractor Cents - Episode 371 - How to Find Skilled Labor with 90% Success
Monday Apr 28, 2025
Monday Apr 28, 2025
How do you find skilled labor? What if you found a source where you
experienced a 90% success rate in finding that labor? What would that do
to your business?
My guest, Paul Sanneman, is the founder and Contractor Staffing Source.
He’ll explain how you can achieve a 90% success rate in finding labor.
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Ruth King

Monday Apr 21, 2025
Contractor Cents - Episode 370 - Trade Empire Building with High 5 Plumbing
Monday Apr 21, 2025
Monday Apr 21, 2025
If you’re a plumber and want to enter the HVAC arena, or an HVAC company
and wants to expand to electrical, or any trade wanting to expand to another
trade…how do you do it?
My guests, Levi and Cassi Torres, owners of High 5 Plumbing, have
expanded successfully into HVAC and electrical. They’ll tell you how they did
it.
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Ruth King

Monday Apr 14, 2025
Contractor Cents - Episode 369 - Rocket Profits – Part 2
Monday Apr 14, 2025
Monday Apr 14, 2025
In the last episode I gave you the 8 baseline questions you need to rocket
your profits. This week I’ll give you how to involve your team in achieving
your moonshot.
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Ruth King

Monday Apr 07, 2025
Contractor Cents - Episode 368 - Rocket Profits – Part 1
Monday Apr 07, 2025
Monday Apr 07, 2025
What would it take to rocket your profits? What is the biggest goal you can
think of that you’d like to achieve? I’ll give you the story of moon shots and
8 baseline questions you need to answer to achieve the life of your dreams.
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Ruth King

Monday Mar 31, 2025
Contractor Cents - Episode 367 - Blueprint for Strength
Monday Mar 31, 2025
Monday Mar 31, 2025
Pat Miller took over the company, Blue Diamond Construction Company, when
her husband passed away. For the two years when he was ill, the company
shrank to its former self. How did she do it? Pat tells you – her story is
inspirational. So, when you are going through tough times you can take strength
and know you can push through too.
Pat is the author of Kicking Karma’s Ass which gives you the detailed version of
how she survived and thrived.
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Ruth King

Monday Mar 24, 2025
Contractor Cents - Episode 366 - Marketing Without the Overhead
Monday Mar 24, 2025
Monday Mar 24, 2025
What do you do if you can’t justify the expense and overhead of the big marketing
firms? There’s a new tool, Profit Path (https://profitpathtool.com) which
incorporates marketing, tracking, and more that you can use to help you grow
profitably. Use coupon code contractor50 to save $50 on the purchase of Profit
Path.
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Ruth King

Monday Mar 17, 2025
Contractor Cents - Episode 365 - How Do You Cut Costs Without Cutting Staff?
Monday Mar 17, 2025
Monday Mar 17, 2025
How do you cut costs without cutting staff?
My guest today, Lynn Wise, gives you the answer to this question and more. Lynn
is the CEO of Contractor in Charge, a company dedicated to helping home service
businesses by providing trained customer service pros and bookkeeping
assistance.
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Ruth King

Monday Mar 10, 2025
Monday Mar 10, 2025
In 2021, 77% of consumers in the U.S., UK, France and Germany used
Google to find business information according to a Statista report. Lead
generation has changed over the years, but the truth is that contractors
need to be where their clients are – online.
Digital door knocking is nothing new, and contractors should leverage online
tools to enhance marketing ROI and increase lead generation and
conversion.
What impact will the recent election have on digital door knocking?
I specifically waited until after the election, no matter who won, to have my
guest, Jimmy Speyer, discuss how demographic insights on consumer
spending power help contractors be strategic in their marketing approach, in
2025 and beyond.
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Ruth King

Monday Mar 03, 2025
Contractor Cents - Episode 363 - Greener Construction with David Hernandez
Monday Mar 03, 2025
Monday Mar 03, 2025
Construction is one of the most egregious polluters of the environment. In
fact, the industry is by far the largest generator of greenhouse gases,
accounting for a staggering 37% of global emissions. This includes emissions
directly produced by the construction industry, such as those from
machinery used on construction sites, along with emissions during the
operational phase of a building’s lifespan. What’s more, the built
environment is responsible for one third of global resource use and 40% of
worldwide energy consumption.
My guest, David Hernandez, Managing Director and Head of the US, for
Elecosoft, gives you a tool that can help you reduce your company’s
greenhouse gas (GHG) emissions and lowering climate footprint.
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Ruth King

Monday Feb 24, 2025
Contractor Cents - Episode 362 - What If You Had Zero Turnover?
Monday Feb 24, 2025
Monday Feb 24, 2025
What if you had zero turnover? That’s right, zero turnover.
My guest, Dylan Milroy has achieved this feat. And yes, it is a feat in my
opinion because so few companies every achieve it.
When this happens, your customers notice it and they get comfortable with
the people they have taking care of them. This leads to higher customer
satisfaction, referrals, and more profit.
Dylan is the owner and operator of Better Basements and Waterproofing.
He’ll tell you what he is doing to achieve zero turnover and how you can
apply his process to your business.
Free P&L Statement and Balance Sheet
Ruth King

Monday Feb 17, 2025
Monday Feb 17, 2025
What if you had zero turnover? That’s right, zero turnover.
My guest, Dylan Milroy has achieved this feat. And yes, it is a feat in my
opinion because so few companies every achieve it.
When this happens, your customers notice it and they get comfortable with
the people they have taking care of them. This leads to higher customer
satisfaction, referrals, and more profit.
Dylan is the owner and operator of Better Basements and Waterproofing.
He’ll tell you what he is doing to achieve zero turnover and how you can
apply his process to your business.
Free P&L Statement and Balance Sheet
Ruth King