What is mental practice management? Join Mark Matteson, an expert in Mental
practice management, as he explains how to use this tool to achieve your
business and personal goals. Mental health management is part of Mark’s eighth
book, As We Thinketh so We Become.

Happy Thanksgiving. Thank you for listening to contractor Cents. I hope that I’ve
helped you increase sales, profits, and achieve your business goals.

Many of you know that my reason for being on this earth is to give you the tools
and processes to get and stay profitable, build wealth…and most important, give
back.
David Hancock, embraces this philosophy. His second book, Performance Driven
Giving, shows you how and why giving back helps you live a great life…while
running a profitable, growing business.

The media is predicting a recession. Some are saying we are already in one…who
knows. Whether we are in one or not, the Fed has raised interest rates and
bankers are taking notice. What can you do to protect your business and you so
that your banker doesn’t put you out of business?
My guest, Jim Blasingame, also known as the Small Business Advocate, will tell
you how to protect yourself.

Finding employees and communicating easily with your team can be a challenge.
What if there were software to make the recruiting process easier through
targeted job postings? Then once you’ve hired the right people, communicating
with them in a planned, consistent process to enhance retention?
Dave Pacifico, CEO of Team Engine, can help you do all of this – from recruiting to
retention.

Your phone system can be a wealth of information. I know you’re used to having
your software give you information about who called in response to a specific
marketing activity.
What if you could know how many calls weren’t answered…or how many times
calls were less than 10 second call. And yes, you are spying on your CSR’s. You
want to make sure your customers get taken care of and your phone gets
answered so you don’t lose potential revenue.
And yes, your phone system can do all of this for you. Stephen Price, CEO of Price
Telecom, tells you how.

Recycling. One of my clients used the recycling money for a new ice
machine…because that’s what his employees told him they wanted for the
recycling money. Others use it for holiday parties.
You recycle the scrap metal otherwise your yard would look like a junk yard…not
the impression you want to make on employees and potential customers.
What’s a good recycling strategy? Richard Goldberg, President of Geomet
Recycling, gives you some suggestions.

What happens when the law meets technology? You get more efficient, better
data, and a better outcome. Imagine creating a contract and managing it in one
platform. This helps you spend less time in the office and more time in the field.
You’ll have document management AND a legal team behind your business
ensuring the documents are working FOR you rather than against you.
Karalynn Cromeens, shows you how Job Tread helps you merge technology and
the law.

What if you focused on attracting women to your company?  Would that decrease our labor shortage of MEN? Yes, of course.  It’s time to think out of the box! Join Colleen Keyworth, president of Women in HVACR, as she shares ideas to help decrease the labor shortage by bringing women into our industry.

Drave is the CEO of Performance Financial – a company that specializes in
bookkeeping and financials. Wait a minute, you say, “that’s what you do”.
True. However, there is always more than one person or one company who can
help you with the financial segment of your company. I like to get different
perspectives, and I hope you do too. So, I’ve invited Drake to be my guest and
give you a different perspective on the financial side of your business.

You say, “We want to communicate with our customers more often. But, what
does that really mean?”
Join Ron Nussbaum, as he gives you the answers on effective communications
with your customers. Ron is the co-founder of NutNest, a company that helps
contractors reimagine each customer interaction. By doing this and really
communicating with your customers, you can create life long customers that build
your company’s profitability and wealth.

What if you had software that used the latest technology to help your technicians
diagnose, speak with the customer, and close more replacement sales?
Yes, many of the software packages give lip service saying they can do this. I
found one that actually can. It’s called Fyxify, the brainchild of Darren Dixon, a
former contractor who grew a multi 10 million dollar business and got sick of not
finding the technology he needed to help his technicians diagnose and help
educate his customers. Find out more in my conversation with Darren.

Happy Labor Day! Over the past 35 plus years I’ve seen the good, the bad, and
the ugly as it relates to employees and culture. The great companies with great
cultures attract people to work at their companies like flies are attracted to
honey. And, they get to be picky about who they choose.
I give you 5 ways to build a company culture that people want to join and stay
at…for life.

Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co

What if you could increase your closing ratio from 20% to 35% or even 35% to
45%. It is possible using a tool that I find many contractors don’t believe in –
financing. I have seen how financing has helped salespeople and business owners
increase their closing ratio and increase their average sale.
Financing is a no brainer. But why do so many contractors think their customers
don’t want it? Patrick Ruhland discusses the answer to this question and more.

Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co

How do you profitably grow and scale a business? What does it take to do it
right? Ben Juncker has grown a contracting business to a profitable 8 figures. He
will give you ideas and strategies that he used and you can use too.

Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co

What if you could generate leads without using a marketing agency? That’s right,
do it yourself and not take up all of your time to generate those leads. One of the
ways to do this is through Google Guaranteed. Join Lior Vaknin as he gives you the
steps and pitfalls on being part of Google Guaranteed.

Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co

Facebook, Instagram, LinkedIn, Pintrest, TikTok, Twitter and more. If you spent
time on trying to generate leads on all of these social platforms your business
would probably suffer. One of the best ways is through LinkedIn. Join Chris
Roxburgh, as he discusses the ins and outs of using LinkedIn.

Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co

The labor shortage is real. What can you do to ease the pain? My guest, Christy
Cook, CEO of Phoenix Masonry, a Denver Based commercial construction
company gives you ideas on how to ease your labor shortage pain.

Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co

The labor shortage is real. What can you do to ease the pain? My guest, Christy
Cook, CEO of Phoenix Masonry, a Denver Based commercial construction
company gives you ideas on how to ease your labor shortage pain.

Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co

Electric cars are here. For those of you who take care of residential and
commercial electrical needs, this growing marketing is something you HAVE
to take advantage of. Carl Kasalek, CEO of WattLogic, did a webinar on the
growth in this industry and how you can get involved. It was so good that I
asked his permission to give you the audio of the webinar. Here it is.

Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co