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Discover ideas, tactics, news, and information that matters to your contracting business and you. Increase productivity, profitability, customer and employee satisfaction.
Episodes
Monday Mar 10, 2025
Monday Mar 10, 2025
In 2021, 77% of consumers in the U.S., UK, France and Germany used
Google to find business information according to a Statista report. Lead
generation has changed over the years, but the truth is that contractors
need to be where their clients are – online.
Digital door knocking is nothing new, and contractors should leverage online
tools to enhance marketing ROI and increase lead generation and
conversion.
What impact will the recent election have on digital door knocking?
I specifically waited until after the election, no matter who won, to have my
guest, Jimmy Speyer, discuss how demographic insights on consumer
spending power help contractors be strategic in their marketing approach, in
2025 and beyond.
Free P&L Statement and Balance Sheet
Ruth King
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